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Gabor Group rebrands

The Gabor Group of Toronto has undertaken a rebranding initiative intended to focus on its public relations, video production, digital, social media and experiential marketing services. The new brand identity includes a redesigned website at <http://www.gaborgroup.com>. The Gabor Group's clients include the Insurance Bureau of Canada, John Hancock RPS, the Real Estate Council of Ontario, Restaurants Canada and Express Scripts.

"After years of building our clients" brands we felt it was time to focus on our own," said agency president Agota Gabor.

In related news, Geoff Starr has recently joined the agency as vice-president of marketing. He will focus on new business development. Starr was most recently a group account director at Spafax Worldwide. Before that, he was a senior business leader at Sapient Nitro and a group account director at 58Ninety and DraftFCB. He was also an account director at Cossette. In addition, Laura Campbell has joined the agency as a social media specialist.

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