Keurig breaks new campaign
Coffee maker company Keurig Canada has begun a new advertising campaign that focuses on the ease of use of its coffee brewers. Developed by Sid Lee of Montreal, the campaign consists of online video pre-roll advertising, billboards, television sponsorship, online materials and radio ads. Media for the campaign is being conducted by PHD. Keurig Canada is a subsidiary of of Keurig Green Mountain.
"We wanted to create a stronger bond with our consumers by reaching out to them in a more targeted way, especially on the web," said Caroline Losson, vice-president of marketing at Keurig Canada. "Hopefully they will enjoy this campaign as much as they enjoy their coffee."