Warner Bros. promotes Fantastic Beasts and Where to Find Them
Warner Bros. Pictures is conducting an out-of-home promotion in Toronto today in support of the upcoming film Fantastic Beasts and Where to Find Them. The initiative makes use of a replica of a suitcase from the movie measuring 60-feet by 30-feet and located at Yonge-Dundas Square. Consumers can enter the structure to experience an interactive presentation regarding the film.
The promotion was developed by LexPR. Your Brand Integrated Marketing Communications managed the special launch event which took place last night, as well as influencer relations and social media activities. Fantastic Beasts and Where to Find Them will open on Nov. 18.