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Belize Tourism Board readies drum-based promotion

The Belize Tourism Board will conduct an out-of-home promotion in Toronto from Nov. 14 to 15. The promotion is timed to coincide with the introduction of non-stop flights from Toronto to Belize City by airline WestJet. The initiative will consist of an installation at Yonge-Dundas Square that will allow consumers to control the imagery on a digital billboard by playing a Belizean drum.

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