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NuFace hires NKPR

NuFace, a beauty product company based in Vista, CA, has retained NKPR as its public relations agency of record. The firm will work to raise awareness in the United States of the brand and its principle product, a handheld device that uses electricity to stimulate the skin, which, according to the company, reduces signs of aging.

The assignment also includes media and influencer relations, retail activities, experiential marketing and corporate partnerships. This communications program will be aimed primarily at women, focusing on the ease of use and effects of the product.

"We are so excited to be partnering with NKPR to take the NuFace brand to the next level," said Tera Peterson, CEO of NuFace. "I immediately connected with [NKPR's] strategic vision and forward approach, which is exactly what we need to grow our brand and redefine the way women think about skincare. It's this like-mindedness combined with a genuine passion and belief in our brand that inspired us to join forces with NKPR."

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