Kingstar Media launches digital division
Kingstar Media of Toronto has launched a new digital media division called L49 Digital. The division will focus on "mobile-first" campaigns intended to accompany broadcast advertising and direct response initiatives. Its services include search engine marketing, web development, social media advertising and campaign tracking.
In related news, Kristy Pinand has joined Kingstar as vice-president of new business development. She was most recently vice-president of sales and marketing at Concepts TV Productions of New Jersey. Prior to that, she held a series of television production positions in New Jersey and New York.