BioSteel Sports signs content deal with Montreal Canadiens
BioSteel Sports Nutrition of Toronto has signed a content agreement with the Montreal Canadiens hockey team. This is the first time the company has formed a marketing deal with a professional hockey team. The agreement will include "BioSteel Post Game Recaps" posted through the hockey season on the Canadiens.com website, as well as content on Twitter and Facebook.
"The Montreal Canadiens hold a special place in our company's history, as they were the first NHL team to purchase BioSteel products during their 2010 run to the Eastern Conference Final," said John Celenza, CEO of BioSteel. "We're proud to be associated with this iconic brand and couldn't think of a more authentic way to grow our visibility in the French marketplace then by connecting to all the passionate Habs fans in Quebec and around the world."