Hain-Celestial Canada hires Ketchum Canada
Toronto-based food company Hain-Celestial Canada has retained Ketchum Canada of Toronto to handle public relations for its Yves Veggie Cuisine product line. The agency will develop a communications campaign for the line of plant-based snacks and meals that will include blogger, influencer and media relations. The initiative will seek to demonstrate the versatility of the product line primarily to vegans and vegetarians. The campaign will begin in early 2017.