Tim Hortons conducts Warm Wishes promotion
Tim Hortons yesterday conducted a holiday-themed promotion called "Warm Wishes." The initiative makes use of six branded trucks that located in Calgary, Hamilton, Moncton, Montreal, Toronto and Vancouver. The trucks distributed free cups of coffee to pedestrians while encouraging them to submit ideas for good deeds benefiting other members of their communities. Consumers could deposit these ideas in a "Cup of Good Deeds" at each truck. According to the company, Tim Hortons staff will endeavor to perform as many of these deeds as possible.
"We're fortunate to have incredible guests who inspire us every day with their generosity from small acts of kindness like opening a door for someone in need, or starting a pay-it-forward chain in our restaurants or drive-throughs," said Sami Siddiqui, president of Tim Hortons Canada. "Seeing communities share good deeds with their friends and neighbours is what this season is all about. The return of our 'Warm Wishes' campaign this year is just a small token of our appreciation for our guests' ongoing efforts to spread warmth and goodwill this holiday season and throughout the year."
The promotion also includes ongoing social media activities and a website at <http://www.timhortons.com/warmwishes>.