TSN signs Grey Cup sponsors
Toronto-based specialty television channel TSN has signed a series of sponsors for its upcoming coverage of the Canadian Football League Grey Cup championship game. Shaw Communications will be the presenting sponsor. Nissan will sponsor the channel's Rally of the Titans Challenge, Grey Cup Saturday programming and Player of the Game segment, as well as one quarter of the game. GMC will also sponsor a quarter, as well as the Precision Playbook segment. BDC Financial will sponsor a quarter, while American Express will sponsor the Starting Quarterbacks segment. Sirius XM will sponsor the Kickoff Show segment, while Freedom Mobile will sponsor the halftime show. Mark's will sponsor the Fan Cam and be the national title sponsor of the TSN Grey Cup Radio Network. Tim Hortons will sponsor the CFL Must-see Moments segments. The 104th Grey Cup game will take place on Nov. 27 in Toronto.