BC Children's Hospital Foundation begins campaign
The BC Children's Hospital Foundation of Vancouver has begun a new campaign intended to remind Canadians to take a moment and remember what's really important this holiday season," according to the organization. Developed by Camp Pacific, the campaign consists of an online video and television commercial, as well as print advertising in the Vancouver Sun and digital banners. The 90-second video features a recitation of the poem, "Twas the night before Christmas," accompanied by images of the hospital's patients receiving treatment.
"It's gifts from donors that help elevate us to the world-class care provided at BC Children's," said Surina Sproul, director of marketing and communications for the foundation. "Camp Pacific was able to creatively juxtapose a famous holiday poem with glimpses of what excellence in care, equipment and research look like. Our need for support continues and this campaign will hopefully provide a heartwarming reminder of that."