KitchenAid conducts GingerbreadTO promotion
Household appliance company KitchenAid Canada has begun a holiday season promotion in Toronto. The effort, called "GingerbreadTO," consists of a window display at a Canadian Tire store in the downtown area. The display depicts the cityscape of Toronto formed from gingerbread and other edible materials. The display coincides with a current promotional offer on the brand's products. The initiative also includes an online video depicting the construction of the scene. The promotion was developed by Zulu Alpha Kilo, with media work by Cossette Media and public relations from Hill&Knowlton Strategies.