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DAC Group acquires Adxmedia

The Toronto-based DAC Group has acquired Adxmedia of Munich, Germany. The acquisition is part of the company's ongoing efforts to expand its presence in Europe. The digital agency will be rebranded as DAC Germany. The firm was founded in 2011 by Daniel Richter. It also has an office in Dresden.

"Our focus at DAC Group is helping national brands with a distributed network of agents, stores or locations, where sales at the regional or local level are critical to success, build an effective digital presence and drive results," said Norm Hagarty, CEO of DAC Group. "As we expand, we are partnering with agency partners who deeply understand and appreciate that philosophy. There is a strong cultural fit with Adxmedia, which makes them an exciting addition to DAC Group."

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