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Bensimon Byrne invests in Ritual

The group that owns Toronto-based Bensimon Byrne, Narrative and OneMethod has made a financial investment in Toronto-based mobile application developer Ritual. The company's app and web service allow users to place restaurant orders for pick-up. Ritual retained OneMethod as its brand consulting agency earlier this year. In addition to the financial investment, Bensimon Byrne, OneMethod and Narrative will provide testing services for Ritual.

"Being independently owned allows us to flex our entrepreneurial spirit and explore ways of pushing the traditional agency model by diversifying in verticals that make sense for us and our clients," said Amin Todai, president and chief creative officer at OneMethod. "Ritual is at the forefront of consumer technology, disrupting and changing consumer behaviour for the better. Our goal is always to stay actively ahead of industry trends, and this relationship provides an opportunity for our agency to gain new knowledge, experiment and bring innovative solutions to new and existing clients."

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