WildBrain signs YouTube agreement with Turner International
Halifax-based WildBrain has signed an agreement with Turner International to represent a number of Turner Kids-branded YouTube channels in Europe, the Middle East, Africa and Latin America. The agreement includes local-language channels for Turner brands including The Powerpuff Girls, Adventure Time, The Amazing World of Gumball and Ben 10 as well as other Cartoon Network shows. WildBrain will create and manage the channels, as well as provide content production services, audience development initiatives and social media support. WildBrain is a subsidiary of DHX Media.
"Building a strong branded presence on YouTube for our major kids' brands is a key part of our strategy of putting our audience at the centre of everything we do," said Patricia Hidalgo, chief creative officer at Turner Kids International. "We are excited to be working with YouTube kids' specialist WildBrain and to benefit from their fantastic expertise in this field."