Aeroplan to sponsor series of food events
Loyalty program Aeroplan has signed-on as the premier sponsor of food festival Dine Out Vancouver. The event will take place from Jan. 20 to Feb. 5. The brand will also be the presenting sponsor of the Vancouver World Chef Exchange, a part of Dine Out Vancouver. Aeroplan has also become the official premier sponsor of Toronto food events Winterlicious and Summerlicious. These events take place in January and July respectively. The brand will also be the presenting sponsor of MTLàTable in Montreal in November. Aeroplan is owned by Aimia of Montreal.
"Great food is an integral part of the travel experience," said John Boynton, chief marketing officer at Aeroplan. "At Aeroplan, our goal is to bring our members' journeys to life. We're here to connect people with their friends and family, to help our members share in meaningful moments. Through these partnerships, we will help bring more people together with food and drink and inspire them on a journey with their taste buds."