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Cadillac conducts Instagram Test Drive

Automobile brand Cadillac Canada recently conducted a promotion called the "Instagram Test Drive," The initiative, developed by Red Lion Canada, is described by the agency as the first of its kind. During the promotion, a 2017 Cadillac XT5 traveled the streets of Montreal under the direction of consumers viewing images on the Cadillac Canada Instagram page. At intervals, users were able to vote on which direction the car should go using an interface resembling the car's navigational system. An online video depicting the event has been released. Media work was handled by Carat, with public relations conducted by Bookmark Content and Communications and gift distribution services by Momentum. Cadillac is a division of General Motors.

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