Beanfield Metroconnect signs naming agreement with Exhibition Place
Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and telecommunications company Beanfield Metroconnect. Under the terms of the 10-year agreement, the conference venue located at Exhibition Place will be renamed the Beanfield Centre as of March 1. The facility is currently called the Allstream Centre. The deal includes naming rights, the creation of a new logo, telecommunication services at the venue and signage. The deal was brokered by Wakeham & Associates Marketing of Toronto.
"At Beanfield, we pride ourselves on being local and servicing those in our community," said Chris Amendola, president of Beanfield Metroconnect. "Having provided telecommunication services to Exhibition Place for nearly a decade, we are thrilled to partner with our neighbours at this award-winning, eco-friendly venue. The centre hosts visitors from around the world to inspire technological innovation and we look forward to turning it into one of the most connected event spaces in Canada."