CIBC begins five-year sponsorship with Whistler Blackcomb
CIBC has installed an automatic teller machine at the top of Whistler Mountain at the Whistler Blackcomb Ski Resort in British Columbia. The ski-through machine includes holders for ski poles and gloves, as well as heating lamps. According to the company, this installation is the first of its kind in Canada and is part of a five-year marketing partnership between the bank and the ski resort.
CIBC is also distributing whistles, tissues and hand warmers as part of Whistler Blackcomb's free mountain orientation tours. Consumer promotions will also take place on CIBC National Ski Day, Family Day and Canada Day through 2017.
"We are very excited to be celebrating the launch of our new corporate partnership with CIBC," said Morag Kerr, strategic alliances and partner marketing manager at Whistler Blackcomb. "CIBC is Whistler Blackcomb's first ever full-service banking partner, and their commitment to delivering exceptional guest experiences aligns perfectly with our goals. We look forward to working with CIBC to better service our guests in unique and exciting ways as we move forward."