Tetley readies TEA Talks campaign
Tea company Tetley has begun a promotion in support of a new product line called Ayurvedic Balance Teas. The national campaign, developed by John St., includes an event on Jan. 14 in Toronto during which approximately 200 people will attend a presentation called TEA Talks, modeled on TED Talks events and focusing on the traditional Indian alternative medical treatment system known as Ayurveda. Content from the event will also be made available through social media channels. The campaign also includes print, digital and television advertising, as well as experiential elements and content marketing via CTV program The Social and The Globe and Mail. Additional agencies involved in the campaign include Craft Public Relations, THP, Mediacom and Black Rock Marketing.