Fuse Marketing Group hired by Canada Arizona Business Council
Fuse Marketing Group of Toronto was recently retained by the Canada Arizona Business Council to develop a branding campaign and collateral materials for an upcoming event in Scottsdale, AZ called "Wings & Wheels." The event is a fundraiser for charitable organization the True Patriot Love Foundation. The invitation-only event will consist of a display of private jets and luxury automobiles on the tarmac of the Scottsdale Airport on Jan. 19. The initiative is intended to foster trade and raise funds to support military veterans. Fuse is handling the assignment pro bono.
"Despite all the rhetoric, this is a great example of a bilateral Canada-US trade initiative on the eve of the Trump inauguration," said Fuse founding partner Garo Keresteci. "In the true spirit of cooperation, and to the benefit of our military families and the True Patriot Love Foundation, the event raises awareness and funds for two important charities, one from each country. It's a great opportunity to showcase strong Canadian brands, welcomed in the USA for their trade and the jobs they create. We're proud to be one of the more than 300 Canadian companies that have a presence in Arizona."