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Sun Life resumes Huffington Post campaign

Toronto-based insurance company Sun Life Financial has renewed a promotional agreement with AOL Canada for a second year. The campaign, called "Two Minutes to Transform," will consist of a series of 33 online videos hosted by The Huffington Post Canada. The videos are located at <http://www.huffingtonpost.ca/news/2-minutes-to-transform>. The combination of branded and non-branded content will feature personalities including Arianna Huffington, Sara Zollo, Stacey McKenzie, Hal Johnson and Joanne McLeod.

"Sun Life's approach to reaching their audience organically by appealing to their interests through engaging content has driven results and continues to be part of their mandate for the future," said Tracy Jones, managing director of Toronto-based digital agency Alternator. "Last year's branded video and editorial content campaign not only exceeded all established engagement benchmarks for video views, shares, CTR and average view through rate, but also proved to be an effective tool for Sun Life as it delivered increases in brand opinion, brand interest and likelihood to recommend."

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