Scotiabank breaks Futbol Dreams campaign
Scotiabank has begun a new campaign called "Futbol Dreams." Developed by Bensimon Byrne of Toronto, the campaign follows the themes of last year's "Hockey Dreams" campaign. It focuses on the bank's sponsorship of the FC Barcelona soccer team and various youth soccer teams in Latin America. The initiative is aimed primarily at consumers in Mexico, Chile, Peru and Costa Rica.
The online video creative recreates four notable goals by FC Barcelona players Hugo Sotil, Gerard Pique, Andres Iniesta and Lionel Messi, with children replacing the players. The ad ends with the tagline, "Futbol helps kids dream big." The campaign also includes social media support.