Aviva debuts Leafs, Raptors branded insurance products
Insurance company Aviva Canada has formed a promotional agreement with Maple Leaf Sports & Entertainment of Toronto to launch co-branded house and automobile insurance products aimed at fans of the Toronto Maple Leafs and Toronto Raptors. According to the companies, this is the first promotion of its kind in Canada. To launch the initiative, websites have been constructed at <http://aviva.leafshomeauto.com> or <http://aviva.raptorshomeauto.com>.
"We've been fans of both teams for years and are proud to provide coverage to our fellow fans," said Jason Storah, executive vice-president of Aviva Canada. "Leafs and Raptors fans can expect to experience insurance through a branded customer journey that keeps their team front and centre from start to finish."