AOL Canada debuts new mobile ad format
Online company AOL Canada has launched a new mobile advertising format it has named "Player Up," intended as an alternative to traditional video pre-roll advertising. The format consists of a three- to seven-second presentation at the beginning of a piece of video content, accompanied by an overlay extending into the content and a branded pause screen. The first advertiser to make use of the new ad format is online auction site EBay.
"We are constantly exploring new ad formats that put consumer experience at the centre, while driving meaningful value for brands," said Marla Natoli, director of video and mobile at AOL Canada. "Player Up delivers a suite of video ad experiences in a customer-friendly way, while aligning directly with premium content. Built with clients in mind, and tested with consumers prior to launch, this launch is a testament to AOL's continued commitment to video innovation."