Golf Town signs endorsement deal with Brooke Henderson
Golf retail chain Golf Town, based in Vaughan, ON, has signed an endorsement agreement with professional golfer Brooke Henderson. During the three-year agreement, Henderson will participate in in-store appearances as well as digital and social media content. She will also display the company's logo on her golf bag. According to the company, this is the first in a series of planned endorsement deals.
"We are excited to partner with one of the most iconic Canadian golfers," said Chad McKinnon, president of Golf Town. "Our partnership is based on shared values, inspiring more young Canadians to get into the game. Brooke is our first sponsored athlete and there is a reason behind this. While Brooke is a very committed athlete, she's accessible, refreshing, and connects emotionally with a younger audience. Working closely with Brooke will support our brand transformation and grow the game of golf in Canada."