WildBrain signs representation deal with Moose Toys
Halifax-based WildBrain has signed an agreement with Moose Toys of Australia to represent its various branded YouTube channels. These include channels for toy lines including the Shopkins, Happy Places, Grossery Gang and Twozies. WildBrain will work to increase watch times, views and revenue for these videos. The company will also create paid media campaigns and related services. WildBrain is subsidiary of DHX Media.
"The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210 million views to date," said Belinda Gruebner, marketing director for Moose Toys. "By leveraging WildBrain's know-how in creating and marketing content to kids in the digital age and its large multi-channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online."