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Atomic Reach releases content marketing software

Toronto-based content marketing company Atomic Reach has released a new software product called Atomic AI which, according to the company, can optimize the language used in a piece of content to appeal more strongly to a specific audience.

According to the company, the system has analyzed approximately two million pieces of writing, which it uses as a basis of comparison when evaluating client content. According to the company, the system can identify whether language is "too sophisticated for a particular audience." The system can also schedule social media posts for what it judges to be the optimal time to achieve maximum visibility. It also includes a writing and editing environment, as well as analytics.

The software can be accessed through a mobile application, Google add-on, WordPress plug-in, or via extensions for various browsers and social media sites.

"Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn't perform," said Bradley Silver, founder of Atomic Reach. "At the same time, we discovered that the top indicator of content performance is readability. Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement."

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