GoodLife Fitness renews ad deal with Zoom Media
Fitness chain GoodLife Fitness has renewed its agreement with Zoom Media to manage the out-of-home marketing displays in its facilities. These includes static and digital displays, as well as the GoodLifeTV video system, which carries music video programming, television advertising and information about the venue. Zoom has been the exclusive third-party representative for GoodLife's ad displays since 2001. The agreement includes the 375 GoodLife, Énergie Cardio, Éconofitness & Fit4Less locations nationally.
"Zoom continues to be an exceptional partner of GoodLife Fitness," said John Muszak, vice-president of marketing and public relations at GoodLife. "In addition to delivering customized digital media programming the team at Zoom has proven to operate with executional excellence and always places the emphasis on positive member experiences."