Canada Dry Mott's begins Clamato Pickled Bean campaign
Canada Dry Mott's has begun an advertising campaign for a new drink mix product called Mott's Clamato Pickled Bean. The national campaign is timed to coincide with the upcoming broadcast of the NFL Super Bowl. It consists of a 30-second television commercial which will run in English and French. The execution depicts the product as ideal for home bartenders. This will be supported with a Facebook component, in-store materials and public relations. The campaign was developed by DentsuBos, with PR from Craft Public Relations and in-store materials from Black Rock Marketing.