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Azamara Club Cruises hires FCB Six

Azamara Club Cruises of Miami has retained FCB Six of Toronto as its North American agency of record. The firm won the account in a competitive review involving six agencies. According to the company, its selection was based on FCB's expertise in data-driven analysis, technology, customer acquisition and loyalty retention.

The assignment includes creative development for Azamara's consumer marketing and trade communications, including e-mail and direct marketing, marketing automation, loyalty program Le Club Voyage and the development of sales tools. Azamara is a division of Royal Caribbean Cruises.

"There was no contest in the choice for FCB Six," said Signe Bjorndal, director of global marketing and public relations at Azamara. "With the rise in demand for experience-focused travel and Azamara's place in the Royal Caribbean group of companies, our brand is poised for a great evolution in terms of our brand positioning and guest experiences. Because of its unique focus on data, creativity and technology, we felt FCB Six was the perfect partner to help us scale that evolution."

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