Plan International conducts Valentine's Day campaign
Charitable organization Plan International Canada has begun an online campaign timed to coincide with Valentine's Day. Developed by DentsuBos, the effort consists of two online videos depicting "gifts that give back" via the organization's Gifts of Hope program.
The first execution, called "Fish of Love," depicts a talking fish decoration suggesting better gifts to express "true love." The second, called "Valentine's Surprise," depicts the shadows of a man and a woman on a wall has he offers her the gift of a goat.
The Gifts of Hope initiative support projects intended to improve the lives of families living in developing countries.