Take Note conducts online campaign
Toronto-based stationary retailer Take Note has released an online promotional video intended to convey the emotional power of a hand-written message compared to a text message or email. The four-minute video, developed by BBDO Toronto, depicts a life-long relationship between two people through the notes they leave for each other. It has been posted on YouTube and Facebook. The campaign is timed to coincide with Valentine's Day.
"Leaving a note for someone is so much more personal and thoughtful than a text," said Chris Booth, an associate creative director at BBDO. "We wanted to remind people how meaningful such a simple thing can be."