Chefs Plate begins first national campaign
Toronto-based meal-kit delivery company Chefs Plate has begun a new national advertising campaign. This is the first time the company has conducted a national campaign. The creative focuses on the memorable experience of a meal rather than the convenience of the service. The 15- and 30-second commercials depict a young couple and an older father with his daughter preparing Chefs Plate meals. The ads will run on HGTV, Own Network, DIY Network and Food Network.
"Our customers kept sharing stories about Chefs Plate as a conduit to bonding together in the kitchen," said Sean Hurley, recently-appointed vice-president of marketing at Chefs Plate. "We have a talented team that takes a lot of care and research to deliver the best experiences. That cuts through the growing food tech clutter mainly focused on convenience. Chefs Plate gives Canadians more time to enjoy each other at home where the heart is. There's a certain credibility with legacy media that will help boost our social strategy overall."
The campaign was developed in-house in collaboration with The Creators' Bureau. The company's previous marketing efforts have taken the form of social media and online campaigns aimed at millennial-aged consumers who are short on time.