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Marketing Werks expands into Canada

Marketing Werks of Chicago has expanded its operations into Canada with the opening of an office in Toronto. This is the first time in the agency's 30-years of existence that it has expanded into an international market. Its services include experiential campaigns, sponsorship activities, temporary retail installations, mobile tours, sampling programs, digital work, social media activities, public relations and analytics.

Kathy Skube has been appointed vice-president and managing director of Marketing Werks Canada. She was most recently vice-president of customer experience at Shopper Events. She was also director of marketing and operations at that company. Skube has also worked at Kimberly-Clark, Procter & Gamble, and as an independent marketing consultant.

"We couldn't be more excited and proud to announce our expansion into Canada," said Holly Meloy, managing director of Marketing Werks North America. "There is a growing demand for a solution to reach consumers uniquely and at scale. By bringing our experiential expertise to the Canadian marketplace we are now positioned to be a strategic client partner for brands who are looking to reach both the Canadian and American consumer."

Marketing Werks is a subsidiary of Crossmark.

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