Tourisme Montreal, Shanghai Tourism form agreement
Tourisme Montreal has signed an agreement with the Shanghai Municipal Tourism Administration. The two organizations have agreed to discuss strategies for increasing tourist numbers, promoting urban tourism and developing business travel to events and conferences. They will also discuss topics such as performance indicators, statistics, technology and operating procedures.
"Adding direct air links to China opens up tremendous opportunities for Montreal," said Yves Lalumière, president and CEO of Tourisme Montreal. "In addition to bringing in more tourists from this strategic market, this memorandum of understanding will allow Tourisme Montreal to learn more about how we can improve Montreal's appeal with enhanced tourist attractions."