GlaxoSmithKline begins Allergy Outlook campaign
GlaxoSmithKline Consumer Healthcare has formed an agreement with Pelmorex Media via which the pharmaceutical company's Flonase Allergy Relief product will sponsor a segment on the digital properties of The Weather Network and MétéoMédia. The segment, called "Allergy Outlook," will provide information on current mold, pollen and air quality levels. It will launch first in southern British Columbia this month, expanding nationally in March. The agreement content will also appear on the Flonase.ca website.
"This has been a great partnership and we're proud to work so closely with both the GSK team and their media agency PHD to create this custom cross-platform report that reaches and delivers qualified customers," said Simon Jennings, chief revenue officer at Pelmorex. "The campaign showcases the custom solutions we can develop for clients on our platforms."