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Destination Canada hires Ogilvy & Mather, Cossette

Vancouver-based tourism organization Destination Canada has retained Ogilvy & Mather Canada and Cossette as its marketing agencies. The assignment includes content marketing, strategic planning, creative production, program management in various markets, social media activities and analytics. The account was previously held by DDB.

"We are observing dramatic changes in the digital landscape and in the way consumers behave in the travel purchase journey," said Jon Mamela, chief marketing officer at Destination Canada. "The global tourism market is fiercely competitive and we need to be smarter than ever about how we engage with travelers while continuing to drive Canada's global share. Our new agencies will help us continue to build on our content-centric marketing strategy that is resulting in Canada welcoming its highest number of international travelers in over a decade."

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