ICA signs deal with Little Black Book
The Toronto-based Institute of Communications Agencies Canada has formed an agreement with online creative portfolio service Little Black Book. Through this agreement, all of the association's member agencies will be signed-up with Little Black Book in an effort to increase their visibility and recognition.
"We have always been very interested in the great work coming out of Canada and have felt in the past that we just don't hear about it enough in our industry," said Matt Cooper, CEO of Little Black Book. "Every time I come back from a trip to Canada I'm amazed by the work I see there and can't quite understand how we haven't heard about it. What's more there are some fascinating relationships in the creative industry in Canada that you just don't see elsewhere. It's a pretty unique market and, ultimately, we want to make sure everyone is reading about it. We will be working closely with the ICA and its members to ensure we get as much work and news from the region comparably as we do the USA and UK."