Susan G. Komen retains Stephen Thomas
Toronto-based Stephen Thomas has been appointed fundraising agency of record for Dallas-based Susan G. Komen, a charitable organization dedicated to breast cancer research. Stephen Thomas won the account in a request-for-proposals process that specified a goal of doubling the the organization's fundraising revenue over the next five years.
"ST presented us with a thoroughly insightful strategic analysis of our fundraising challenge, along with some truly outstanding creative concepts to bring our brand to life and a plan to help us achieve our bold goal," said Colleen Wood, director of direct response marketing at Komen. "Our fundraising and marketing team felt an immediate connection with the ST personnel, who showed that they are clearly as committed to our goal as we are."