Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Scotiabank begins new brand campaign

Scotiabank will break a new brand campaign today promoting the company's "customer-first approach to banking." It includes 30- and 45-second television commercials as part of a larger 12-week campaign described by the company as "content-driven." The creative focuses on the bank's digital initiatives intended to make banking simpler for its customers. The campaign uses the tagline, "It starts with you."

« Back Next »

Related stories Comments