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Scotiabank begins new brand campaign

Scotiabank will break a new brand campaign today promoting the company's "customer-first approach to banking." It includes 30- and 45-second television commercials as part of a larger 12-week campaign described by the company as "content-driven." The creative focuses on the bank's digital initiatives intended to make banking simpler for its customers. The campaign uses the tagline, "It starts with you."

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