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Big Brother Canada signs sponsors

Corus Entertainment of Toronto has signed a series of sponsorship agreement for the upcoming season of competition reality show Big Brother Canada, which will begin on Global on March 13. Furniture retailer The Brick will be the principal sponsor of the show for a fifth year. The chain will provide the furnishings for the house in which the program takes place. The company will also contribute a $30,000 gift card as part of the grand prize for the season. The Brick's sponsorship also includes a contest element by which four winners will receive a 24-hour stay in the house, as well as sponsorship of a weekly Facebook-based after-show chat.

Toyota has also signed on as a sponsor of the show. The automaker will contribute a 2017 Toyota 86 vehicle to the prize package, as well as participate in several challenges through the season. As an aditional sponsor, Kraft Peanut Butter will provide snacks to the contestants. Other sponsors include Oreo Cookies, ParticipAaction and Paramount Pictures.

"Big Brother Canada offers an opportunity that big brands don't want to miss, delivering them an unparalleled way to reach and engage audiences three times a week," said Barb McKergow, vice-president of client marketing at Corus. "This year, we're thrilled to partner with several fantastic sponsors for what's sure to be a must-see season."

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