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MTY Group retains Giants & Gentlemen

Montreal-based restaurant company MTY Group has hired Giants & Gentlemen of Toronto as advertising agency of record for its Mucho Burrito and Big Smoke Burger fast food chains. The agency won the account in a national search process that included five firms, including incumbent DS&P. A new campaign for Mucho Burrito is expected in the summer.

"We felt the fit right away," said Norm Pickering, senior director of marketing at Mucho Burrito. "Smart, results-oriented and creative as hell."

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