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Canadian Ophthalmological Society hires Cossette Health, Colony Project

The Canadian Ophthalmological Society has retained Cossette Health and The Colony Project to develop a national public awareness campaign. Both agencies are subsidiaries of Vision 7 International. They won the account in a competitive request-for-proposals process. The not-for-profit organization has hired the firms to conduct campaign intended to increase consumer understanding of ophthalmology.

"As the national, recognized authority on eye and vision care in Canada, we see a growing need to educate Canadians on the different types of eye health practitioners and the unique training, education and skills of ophthalmologists," said Rosalind O'Connell, manager of communications and public affairs for the society. "Cossette Health and Colony demonstrated the creativity and strategy we're looking for to really bring a campaign to life."

The campaign will launch in the spring and will include a series of videos, media relations, influencer activities and other elements. Cossette Health will handle creative development, while The Colony Project will handle public and influencer relations.

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