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Republic introduces LaunchBox service

Republic of Toronto has introduced a new service called LaunchBox aimed at recently-launched companies. The intent of the service is to provide "story planning" and marketing support to such companies, offered at various budgets and with optional installment payment plans. According to the agency, LaunchBox is intended to help recently-launched companies grow by increasing their exposure.

The first two clients of the service are the Calgary-based Canadian International Fashion Film Festival and online shopping service ISpyWeartoBuy.com. Other organizations using the service are Staffy and Bootcamp for Brains.

"By offering a package that includes storytelling, branding and business planning we hope to eliminate that choice of where to focus resources and increase the potential of success for Canadian start-ups," said Republic president Kathy Murphy. "We too are entrepreneurs and we know that limitations in time and resources often force entrepreneurs to make the difficult choice between developing their products or services and marketing them. This inevitably impacts their ability to sell that thing they have put their heart and soul into."

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