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Petralia joins Modern Craft

Modern Craft of Vancouver has appointed Peter Petralia head of its "people and process" practice. He has also been made a partner in the agency. Petralia was previously managing director of digital strategy at Sullivan NYC. Prior to that, he was vice-president of program development at Huge and director of project delivery and quality at Valtech. He has also been a senior designer and producer at PayPal, director of project services at Blast Radius and program manager at Razorfish.

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