Penningtons continues I Won't Compromise campaign
Women's apparel chain Penningtons recently conducted a promotional initiative in Toronto in support of its line of plus-sized clothing. The event took place at Union Station, where model Tess Holliday and nine other women stood in jeans and bras as a statement of body diversity and size acceptance. The company has also released an online video shot on the location. This initiative is part of the chain's ongoing "I Won't Compromise" campaign that began last year. Penningtons is a subsidiary of Montreal-based Reitmans Canada.