Flavour TV retains LP/AD
A new online property called Flavour TV has hired LP/AD of Toronto to handle its branding and digital development. The site, located at <http://www.flavourtv.com>, will specialize in culinary content and will launch in the spring. The assignment includes brand development and launch strategy, visuals and website development.
"We wanted to work with an agency who could convert the vision into reality and leverage our content," said Douglas Arrowsmith, president and executive producer of Flavour TV. "We want to make it exceptional programming for both professionals and food lovers, and LP/AD has the kind of international chops we were looking for."