Wendy's conducts fresh beef campaign
Fast food chain Wendy's has begun a new national campaign in Canada promoting its use of 100% Canadian fresh beef. The campaign, developed by McCann, consists of 15- and 30-second television commercials that will run until April 2, accompanied by digital materials, online videos, social media activities and in-restaurant materials. Media planning and buying is being conducted by Initiative. Public Relations are being handled by Ketchum Public Relations Canada.