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Bisha Hotel & Residences hires Siren Communications

Bisha Hotel & Residences has retained Siren Communications of Toronto as its Canadian public relations agency of record. The location will open in Toronto location this summer, consisting of 96 hotel rooms and 355 residential condominiums. Bisha Hotel & Residences is a joint venture between Ink Entertainment and Lifetime Developments. Bisha Hotel Toronto will be operated by the Loews Hotel Group.

"It is a one-of-a-kind approach to city hospitality and lifestyle living." said Ann Layton, CEO of Siren Communications. "Bisha will be a place where guests don't have to choose between a hotel that is either a tranquil hideaway or a vibey, social hot spot. It will be a hybrid that satisfies whatever mood guests may be in."

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